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Data & RAG19 August 2026·5 min read

Hybrid search: why keyword plus vector beats either alone

Vector search finds meaning; keyword search finds exact terms such as product codes and clause numbers. Most enterprise knowledge bases need both.

Semantic search handles paraphrase well, but struggles with identifiers, names, acronyms and exact phrases. Keyword search is the reverse. Combining them covers both.

Where each is stronger

  • Vector — conceptual questions, differently worded queries, natural language.
  • Keyword — part numbers, error codes, legal references, names and rare terms.

How to combine

  • Run both searches and merge the results, with a ranking method you can tune.
  • Apply filters — date, document type, permissions — before ranking.
  • Evaluate on your own test set, including queries with exact identifiers.

If users complain that search 'can't find the thing I know exists', check whether exact-match queries are being handled.

Related capability

This is what our AI Data Strategy & ML practice is built around.

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