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AI Strategy7 August 2026·6 min read

The AI kill list: how to say no to AI projects that shouldn't be built

A good AI strategy is as much a list of things you won't build as things you will. Six tests that filter out the projects most likely to stall or disappoint.

Every organization has more AI ideas than it can fund, and the loudest idea is rarely the best one. The usual response is a scoring spreadsheet for the things worth doing. A more useful exercise is the opposite: an explicit list of the things not to do, with reasons. Saying no early is the cheapest form of risk management a strategy has.

Six tests a project must pass

  • The problem is real and measured — someone can state today's cost, error rate or delay as a number. 'It would be nice to have' fails here.
  • A named owner will change how they work — not a sponsor who approves it, but a person whose day looks different if it succeeds.
  • The data exists and is accessible — it is not locked in systems nobody can connect to, or in a quality nobody has examined. Discovering this after kickoff is the most common surprise.
  • A wrong answer is survivable — the action is reversible, or a human checks it before it matters. High-stakes, irreversible, unreviewed actions need a much longer path.
  • A simpler tool wouldn't do — a rule, a template, a spreadsheet or an existing product solves enough of it. Many problems don't need a model at all.
  • It pays for itself on the measured number — with realistic run costs and review time included, not just build cost.

A project that fails two or more tests is not a pilot waiting to happen. It's an expensive way to learn something you could have learned in a one-hour review.

Keep the list visible

Write down each rejected idea with the test it failed and what would change the answer: a data source being connected, a metric being measured, a product reaching a certain maturity. Review the list every quarter. Some items graduate; others stay rejected with a clear record of why.

Why it builds trust

Stakeholders accept a 'not yet' more easily when it comes with a reason and a condition for revisiting. Funding then concentrates on the few projects that pass every test, which is how an organization ends up with a short list of working systems instead of a long list of experiments.

Related capability

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